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Innovative Online TV Programme Launched To Encourage People To ‘Care4air’
January 2008
Air quality information will be broadcast across the internet this month, when South Yorkshire’s Air Quality campaign, Care4Air, launches an innovative online TV series that aims to encourage people to help make the region’s air cleaner.
The first edition of the series, known as Care4Air TV, will be aired on a big screen in Sheffield City Centre on Wednesday 23rd January at the top of Fargate. The programme looks at sustainable travel and outlines the effects that air pollution has on the environment. The programme also leaves the viewer with handy hints and tips on how they can make a small change in their everyday lives, such as cycling, walking, using the bus or car sharing, to improve air quality.
Media are invited to attend the launch on Wednesday 23rd January at 10.30am. Councillor Ray Satur and Councillor Gillian Furniss will open the launch and play Care4Air TV publicly, for the very first time. Photographers will be able to take pictures of Councillor Ray Satur and Councillor Gillian Furniss and interviews with Care4Air spokesperson Mark Daly are available upon request. If you would like to attend please call Hayley Richardson at diva on 0114 221 0378.
It is hoped that Care4Air TV will be utilised in many different ways, as an information source for members of the public, and by schools for educational purposes.
Ray Satur, Cabinet Advisor for Public Health, said: “I am pleased to be opening this launch. It is important that people realise the environmental and health effects of air pollution and it is up to the public in Sheffield to help to improve it. I hope that Care4Air TV will encourage people to do their bit and make small changes to their everyday lives to improve air quality.”
Gillian Furniss, Cabinet Advisor for Environment, said: “Opening this fantastic event is a pleasure and I give Care4Air TV my full support. I hope everyone will be encouraged to do their bit and they make use of the advice that is being given through the online TV programme.”
Mark Daly, spokesperson for Care4Air said: “I am delighted to be able to launch Care4Air TV and I hope everyone finds the advice helpful. Since the campaign launched in 2004, Care4Air has used all the ways we can think of to get important air quality messages to South Yorkshire people. Up until now we hadn’t really used Digital TV and we are confident that this new media channel will help us to reach even more people and encourage them to think about the ways in which they could help to improve air quality.”
The Care4Air TV podcast can be downloaded at www.care4air.org/care4airtv.